Branding, Logo Design,
Fankon is an evolving company in the field of wholesale trade, dealing with the most beautiful product of nature. Flower. With absolute commitment to value-for-money, it already supplies a large part of the market, aiming to develop its activity even further. That is why it moved to the next step, by creating a new corporate identity that is a clear expression of its strategic vision to become the leader of the flower industry, while it continues to pamper its customers with comparative advantages for both its products and services.
For this dynamic transition, a new logo design was requested. It was created using custom made typography, inspired by the art deco period. The flower remains the hero symbol, inventively derived from the symmetry of the logo, which also connotes a crown, in order to express the quality, the credibility, the prestige and the leading status of the company. For the further development of the corporate identity, various patterns were designed for a range of applications including flower illustrations with a specific color palette.